Trade Fairs — The Golden Opportunity to Access International Markets
International trade fairs and exhibitions are among the most effective trade promotion channels, where businesses can present products directly to thousands of potential buyers from around the world in just a few days. According to UFI statistics, over 70% of international B2B transactions originate from meetings at trade exhibitions.
However, participating in international fairs requires thorough preparation in logistics, booth design, marketing materials, and customer engagement strategy. RuBY Vietnam provides comprehensive turnkey services to help businesses maximize every exhibition opportunity.
Our Complete Exhibition Services
Fair Selection Consulting
Not all trade fairs deliver equal results. Our team analyzes your industry, target markets, and budget to recommend the most suitable exhibitions. We maintain official partnerships with organizers of the world’s leading fairs, ensuring premium booth locations and special rates.
Booth Design & Construction
Your booth is your company’s face at the exhibition. Our professional design team creates unique, attention-grabbing booths that effectively communicate your brand message. From 3D design to material production, installation, and post-event dismantling — everything is handled turnkey.
Logistics & Sample Shipping
We handle the entire logistics process: international sample shipping, temporary import-export customs procedures, cargo insurance, and delivery to the exhibition venue. No logistics headaches for your team.
Multilingual Marketing Materials
We prepare professional promotional materials: product catalogs, company brochures, introduction videos, business cards, and branded gifts — all in languages appropriate for each fair’s visitor demographics.
Interpretation & On-site Support
Professional multilingual interpreters (English, Chinese, Japanese, Korean, French, German) support businesses throughout the fair. Our trade specialists also assist with negotiations, lead collection, and partner interest assessment.
Top Fairs We Support
- Anuga (Germany): World’s largest food and beverage fair with 7,800+ exhibitors from 100+ countries.
- SIAL Paris (France): World’s leading food innovation exhibition with 400,000+ professional visitors.
- Canton Fair (China): Asia’s largest import-export fair, held biannually in Guangzhou.
- Foodex Japan: Asia-Pacific’s largest food and beverage exhibition.
- Gulfood (Dubai): Middle East’s largest food fair, gateway to Arab and African markets.
- HKTDC Hong Kong: East Asia’s premier business networking platform.
360° Support Process
- Pre-fair (3-6 months): Selection consulting, booth registration, design, material preparation, B2B appointment scheduling.
- During fair: Setup support, interpretation, negotiation assistance, lead collection, event photography/videography.
- Post-fair (1-3 months): Partner follow-up, summary report, continued negotiation support, lead-to-contract conversion.
Cost & ROI
With RuBY Vietnam’s professional support, businesses can optimize their budget by up to 30% compared to self-organizing. More importantly, lead-to-partner conversion rates increase 3-5x thanks to strategic approach and systematic follow-up. On average, each client gains 15-25 quality leads and signs 2-5 new distribution contracts per fair.
Register for 2026 Fairs
The 2026 fair calendar has been announced. Contact RuBY Vietnam today for early registration and best booth offers.
RuBY Vietnam — Your trusted partner for international trade events.
