Market Research — The Foundation of Every Business Decision
In international trade, every wrong decision can cost billions and years of effort. Market research is not simply data collection — it is an in-depth analytical process to truly understand opportunities, risks, and optimal strategies before bringing products to international markets.
RuBY Vietnam provides comprehensive market research services, giving businesses a complete picture of target markets before making any investment decisions. Each report is built by a team of experts with over 15 years of experience in import-export and international trade promotion.
Types of Market Research We Provide
1. Market Overview Research
Includes analysis of market size, growth rates, industry structure, and macro trends. This type of research is ideal for businesses in the early stages of exploring and selecting potential markets for entry. We use data from reputable sources such as World Bank, IMF, Euromonitor, and national statistical agencies.
2. Competitive Analysis
Identifying key and potential competitors in target markets, analyzing pricing strategies, distribution channels, marketing activities, and strengths/weaknesses of each competitor. The report provides detailed comparison matrices to help businesses identify competitive advantages and suitable differentiation strategies.
3. Consumer Insights Research
Understanding shopping habits, brand preferences, price sensitivity, and purchase decision factors of consumers in target markets. Research is conducted through online surveys, in-depth interviews, and digital behavior data analysis.
4. Distribution Channel Analysis
Comprehensive evaluation of distribution systems in target markets: from importers and wholesalers to supermarket chains and e-commerce platforms. We provide detailed distribution channel maps along with optimal distribution strategy recommendations for each product type.
5. Regulatory & Standards Research
Compiling and analyzing import regulations, technical standards, labeling requirements, quality certifications, and non-tariff barriers in target markets. This essential research helps businesses fully prepare legal documentation before exporting.
Research Methodology
- Secondary Research: Data analysis from reputable sources (UN Comtrade, Euromonitor, Statista, national customs agencies).
- Primary Research: Direct surveys, industry expert interviews, on-ground market visits.
- Data Analytics: Using Business Intelligence tools for data modeling and trend forecasting.
- Benchmarking: Comparison with same-industry enterprises that have succeeded in target markets.
What Clients Receive
- Concise Executive Summary
- Market size and potential analysis with specific data
- Competitive map and detailed SWOT matrix
- Target Consumer Persona profiles
- Recommended market entry strategy
- Detailed action roadmap with specific timelines
- Preliminary list of potential partners
Specialized Markets
- EU Market: 450 million consumers, GDP exceeding $15 trillion — a massive market with high quality standards.
- US Market: The world’s largest economy with diverse demands, especially in food and consumer goods.
- Japan Market: The highest quality requirements but willing to pay premium prices for quality products.
- South Korea Market: Rapid growth with increasing preference for Vietnamese products driven by Hallyu.
Why Choose RuBY Vietnam?
With over 15 years of experience and a team of experts who have completed 200+ market research projects, we are confident in delivering the most accurate and valuable insights for your business. Don’t base international business decisions on guesswork — let data lead the way.
Contact us today for a free consultation and sample market research report.
