Distribution — The Key to International Market Success
Having a great product is just the beginning — building a robust distribution system is what determines sustainable success in international markets. Many Vietnamese businesses have products meeting international standards but struggle to get them onto supermarket shelves, retail stores, or e-commerce platforms abroad.
RuBY Vietnam provides comprehensive distribution channel development services, helping businesses establish and expand distribution networks in strategic markets worldwide. From traditional distribution to cross-border e-commerce, we accompany you every step of the way.
Distribution Channels We Develop
1. Traditional Trade
Building networks of distributors, agents, and wholesalers in target markets. We identify, evaluate, and negotiate with the most suitable distributors, ensuring wide product coverage. Ideal for FMCG, food and beverages.
2. Modern Trade
Getting products into major foreign retail chains: supermarkets, hypermarkets, convenience stores, and specialty shops. We understand listing processes, packaging requirements, pricing strategies, and promotional programs at each retail system.
3. Cross-border E-commerce
Developing online sales channels on leading international platforms: Amazon, eBay, Alibaba, Rakuten (Japan), Coupang (South Korea), Tmall Global (China). Services include seller account setup, product listing optimization, fulfillment management, and platform marketing strategies.
4. HoReCa Channel
Reaching the hotel, restaurant, and catering segment internationally. High-margin channel especially suitable for Vietnamese spices, sauces, processed foods, coffee, tea, and beverages.
5. Ethnic & Specialty Channel
Distribution through Asian food stores, Vietnamese supermarkets, and specialty shops in Vietnamese communities abroad. With 4.5+ million Vietnamese living worldwide, this is a high-potential and easily accessible niche market.
4-Phase Development Strategy
- Phase 1 (1-2 months): Channel mapping, distribution system analysis, partner identification
- Phase 2 (2-3 months): Partner outreach, negotiations, sample shipping, contract signing
- Phase 3 (2-4 months): First shipment, product listing, sales team training, launch promotions
- Phase 4 (Ongoing): Performance monitoring, strategy optimization, network expansion
Proven Results
- A Vietnamese coffee brand: from 0 to 500 retail points in South Korea in 18 months.
- A Ca Mau seafood company: entered 3 major Japanese supermarket chains with $2M annual revenue.
- A dried fruit company: became a top seller on Amazon US in the dried fruits category within 6 months.
Start Building Your Distribution Network
Don’t let great products sit in warehouses. Contact RuBY Vietnam today for a tailored distribution strategy for your products in international markets.
RuBY Vietnam — Building global distribution systems for Vietnamese businesses.
